Balaboosté, Les Parfums

Creative direction for the launch of Les Parfums, Balaboosté's fragrance line, defining a new visual universe for the brand.

Developed the campaign's visual identity and led the production of imagery across photography, digital content and retail communication.

Extended the visual system across multiple touchpoints including social media, e-commerce and physical retail environments, ensuring consistency and narrative continuity.

Designed motion concepts for social formats and coordinated PR and influencer deliverables to maintain a cohesive brand expression throughout the launch.